In the first part of this article I looked at the 8 best ways to add value.
In this second part we're looking at the best way to get clients to believe that you really can add value in those ways, so that they start buying added value services from you.
This two part article looks at the 8 keys ways accountants can (and should) add value to their clients.
It also reveals the single best way to launch your added value services so that clients are queuing up to buy them.
The world's largest ever study of how accountants can get more referrals from bankers has profound implications for the way you should work with your banking contacts.
Some of the things most accountants do are, to put it bluntly, stupid.
But a handful are doing it brilliantly. And it is from this second group that we can learn how to transform our referral results.